Nickelytics Takes a Bold Step, Acquires Fleet Graphics Firm in Tampa

Nickelytics is expanding its portfolio with the acquisition of TruckAds, a 25-year-old leader in truck-side advertising and fleet graphic services. This move marks another strategic step for the Tampa-based company as it continues to build its presence in the mobile out-of-home advertising industry. Intentionality was the key behind this acquisition, according to Nickelytics’ co-founder and CEO Judah Longgrear, who shared that both companies spent the past four months evaluating TruckAds’ business strengths and identifying where Nickelytics could add value.

Longgrear highlighted the synergy between TruckAds’ strong track record in mobile advertising and Nickelytics’ advanced advertising technology, stating, “This partnership will enable us to deliver unprecedented value and innovative solutions to our clients.” The acquisition is expected to significantly expand Nickelytics’ reach within the mobile advertising market, further cementing its position as a provider of data-driven out-of-home advertising solutions. While financial details of the acquisition remain undisclosed, the collaboration is set to bring new opportunities for both companies.