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Tampa’s Freelancers Generate an Impressive $3 Billion in 2023



Tampabay Freelancer

Tampa is among the top of the list for highest freelancer population and revenue growth, according to a new report released today by Fiverr International Ltd. (NYSE: FVRR).

The report analyzes multiple data sources (including the U.S. Census Bureau) to rank the top 30 U.S. cities by freelance population, revenue, and services offered.

From 2018 to 2023, Tampa freelance earners generated revenue of $3.57 billion, with an independent professional population of 78,885. Here’s how the earning breakdown in Tampa:

  • Creative Workers: $352.77 million
  • Technical Workers: $1.43 billion
  • Professional Workers: $1.78 billion Some of Fiverr’s Freelance Economic Impact Report’s key discoveries include:

    “While we speak at Fiverr every day of the enormous impact we see freelancers having on businesses – this report is proof that ongoing impact and the potential of the independent workforce for 2024 and beyond,” said CEO and Founder of Fiverr Micha Kaufman. “As ‘Gen Z’ grows up and makes up a larger portion of the overall workforce, it’s not surprising to see GenZers choosing to freelance.”
  • Freelancers that reside in major cities make more than the average freelancer in the U.S. as a whole.

On average, $4,334 more than the total U.S. average ($48,288 compared to $43,954)

  • Four in ten (38%) U.S. independent workers raised their rates in 2023, and half (49%) expect to do so within the next six months.
  • Freelancers are embracing artificial intelligence to boost productivity

Two in five (40%) freelancers report using A.I. tools, software, or platforms as part of their freelance work in 2023, with higher usage rates among independent workers providing technical services (47%), males (43%), Gen Z (56%) and Millennials (47%)

  • Freelancers using AI-based tools experienced a significant boost in productivity, saving an average of 8.1 hours per week
  • More independent workers are abandoning full-time work to exclusively freelance

Three in ten (29%) freelancers hold a permanent job in addition to their freelance work

  • However, more independent workers focused solely on freelancing in 2023, rising to 71% (from 64% in 2022 and 61% in 2021) Houston (No. 1), Orlando (No. 2), Las Vegas (No. 3), and Miami (No. 4) are the fastest-growing freelance markets by population.
    The full report can be found here.
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