Dick’s Sporting Goods is transforming the former Life Time Fitness space at International Plaza into its innovative House of Sport concept. This concept merges traditional retail merchandise with interactive experiences such as rock climbing, golf simulation bays, and multisport cages where customers can test gear for sports like baseball, softball, lacrosse, and soccer.
Documents submitted for building permits include the House of Sport label. Back in April, it was initially reported by the Tampa Bay Business Journal that Dick’s was in negotiations with International Plaza’s ownership to relocate its store from WestShore Plaza. The move followed Life Time Fitness’s closure at International Plaza as they pursued their country club concept at the former Harbour Island Athletic Club location.
