Following the recent arrivals of Hurricanes Helene and Milton, Hillsborough County is launching a major campaign to let the world know that Tampa is open for business. With a unanimous decision on Wednesday, the Hillsborough County Commissioners approved a $6 million fund to Visit Tampa Bay for national and international advertising aimed at restoring tourism and business in the region.
Reassuring the World: “Tampa is Ready for You”
Santiago Corrada, president and CEO of Visit Tampa Bay, explained the urgent need for recovery marketing, noting that the international message suggesting the region isn’t “open for business” could impact tourism revenue. “I can’t tell you how many international press announcements and conversations I’ve had with media, letting them know that, yes, our tourism infrastructure is still operational, from airports to restaurants to hotels,” Corrada shared, emphasizing the resilience of the local economy.
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